Bennet, Colleagues Introduce Resolution Against Ambush Marketing in the Olympics

Press Release

Colorado U.S. Senator Michael Bennet, along with Senators Mark Begich (D-AK), John Boozman (R-AR) and Johnny Isakson (R-GA) have introduced a resolution to discourage companies not officially associated with the Olympic and Paralympic movement from participating in ambush marketing activities.
Ambush marketing is an advertising strategy in which companies associate themselves with an event without paying sponsorship fees. In this case it is the Olympics and Team USA athletes that are disadvantaged by ambush marketing. Team USA, unlike teams in other countries, is funded entirely though corporate sponsorships.

"Team USA and athletes from around the world spend countless days training in hopes of claiming a piece of Olympic glory," Bennet said. "Companies should hold themselves to the highest standards when associating with the Olympics and Paralympics. Their efforts should focus on benefiting Team USA and not unethical exploitation of our Olympians' successes."

The resolution recognizes the growth of the Olympics and Paralympics in the United States and around the world and the dedication and work of our nation's athletes. It expresses the sense of the Senate that ambush marketing must not be condoned, especially those efforts that adversely affect Team USA's sponsorships. The resolution states that any U.S. corporations currently participating in ambush marketing should cease those activities.

Bennet is a co-chair of the Congressional Olympic and Paralympic Caucus. The United States Olympic Committee is headquartered in Colorado Springs.

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