"Last July, Google rightly noted that location data can be very personal and announced that it would delete entries of sensitive locations from the Location History feature "in the coming weeks.' The locations included in the announcement included counseling centers, domestic violence shelters, abortion clinics, fertility centers, and addiction treatment facilities. Now, over 10 months after this announcement, reporters for the Washington Post visited hospitals, fertility clinics, and Planned Parenthood clinics in multiple states and found instances where Google stored the exact name and address of the location visited (e.g. "Planned Parenthood -- San Francisco Health Center').
Another report found that Google failed to delete sensitive location data in nearly 60 percent of test cases over the last several months. Claiming and publicly announcing that Google will delete sensitive location data, without consistently doing so, could be considered a deceptive practice."