"Banning menthol is a monumental step forward. It's long overdue but historic in saving millions from lifetimes of addiction and disease. No doubt the industry will mobilize its armies of lawyers and lobbyists, so the fight will continue. As a longtime advocate of stronger FDA action, I look forward to supporting continued measures to protect children and all Americans from the flavors, gimmicks, ads and clever tools that Big Tobacco tirelessly deploys."